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Commercial Discussion Group
Monday 25 May
1.00pm – 3.30pm
In line with the continued growth of Harcourts International - the expansion of and commitment to the Commercial business has a much increased focus.
This session will outline and discuss the significant and exciting developments and plans for the year ahead - for the group's longer term strategic approach to being a dominant player in the Commercial real estate market throughout Australasia and beyond.
Property Management Discussion Group
Monday 25 May
1.00pm – 3.30pm
What’s your PUM rating?
The number of Properties Under Management has traditionally been the focus of real estate Principals and Property Managers. This session will show you how to create a strong business built by design by managing and maintaining your Portfolio Under the Microscope.
At this session you will:
• Hear from industry professionals on how to utilise the tools Harcourts provide to optimise a strong financial income stream
• Gain potential to grow your entire business creating a solid succession plan
• Understand where to focus your energy to maximise the returns for your property investors and optimise the asset value to your business
This session will challenge Property Managers to think outside the property management square and place your Portfolio’s Under the Microscope to ensure your clients’ expectations are exceeded and you each reach your maximum potential.
Thriving in Today’s Market
Tuesday 26 May
1.50pm – 2.20pm or 2.35pm – 3.15pm (repeated)
Find out from two of our superstars and one of our rising stars, just how they are thriving in today’s market. What are the keys to really taking advantage of the opportunities this market is providing, of converting more listings and negotiating more sales!
Marketing Dollars for Results
Tuesday 26 May
1.50pm – 2.20pm or 2.35pm – 3.15pm (repeated)
Obtaining marketing budgets from sellers ensures the very best results. Find out from our panel of experts just how they regularly obtain marketing dollars and the tools and scripts they are using every day.
Buyers, Buyers, Buyers!
Tuesday 26 May
1.50pm – 2.20pm or 2.35pm – 3.15pm (repeated)
Working with buyers, successfully, has become a key activity in the new market conditions. We have a panel without fear! Find out how they are cultivating, qualifying, tracking and converting their buyers to business!
Ralph Roberts
Wednesday 27 May1.15pm – 2.30pm
52 Weeks of Real Estate Sales Success
This powerful breakout workshop presentation takes you on a week-by-week tour through a year of sales dominance. In this workshop, you will discover a treasure trove of sales-generating, profit-boosting wisdom that will help you reach your full potential - no matter what type of real estate you sell or to whom you sell it.
Attending this breakout workshop exposes you to more than just the basics of selling real estate; it’s also packed with cutting-edge advice on entrepreneurial selling, maintaining positivity, developing effective systems, and turning problems into opportunities. Put it all together and have the ultimate session on modern selling, full of smart, effective advice on:
• Setting sales goals and devising a plan to achieve them
• Treating sales as a business rather than a job
• Formalising procedures and tasks
• Prioritising for improved efficiency
• Getting to know your products, your clients, and yourself
• Delivering unbeatable customer service
• Under-promising and over-delivering
• Promoting yourself and your business
• Honing your networking skills and nurturing relationships
• Using the Internet and social media to improve sales
• Learning from your mistakes
• And much, much more!
Paul Boomsma
Wednesday 27 May
1.15pm – 2.30pm
Be Your Luxury Self: Growing your business with Luxury Portfolio
Luxury Portfolio Fine Property Collection is the luxury face of Leading Real Estate Companies of the World, the largest global network of premier locally branded companies dominated by many of the world's most powerful independent luxury brokerages. The award-winning website, luxuryportfolio.com was launched in 2005 and in its first year featured more $1 million-plus properties than other luxury real estate organisations and has grown to over 15,000 of the world's most remarkable properties and attracts over 1.2 million high net worth visitors a year.
In addition to the website, Luxury Portfolio’s award-winning marketing programme includes institutional and co-operative property advertising to drive traffic to the website and promote client properties, the Luxury Portfolio Fine Broker Collection directory of top luxury destinations and brokerage firms, the LuxeTrends e-newsletter of the latest in luxury housing, and LuxeChatter, the internal newsletter for Luxury Portfolio affiliates providing "the buzz" of what is occurring in the luxury market.
This educational workshop delivers the latest on how to utilise the elements of this marketing programme in growing your business at all levels. Join Paul Boomsma for this interesting presentation filled with take-away ideas, as he reviews the latest programme benefits and tools that will help you market your listings, communicate to prospects and sellers and how to grow your business (not only in the high-end).
Paul Boomsma is the president of Luxury Portfolio Fine Property Collection™ and Chief Marketing Officer of Leading Real Estate Companies of the World®. With more than 20 years of luxury marketing experience, Paul’s expertise lies in creating innovative marketing tools to differentiate luxury properties and the people who represent them.
Paul launched Luxury Portfolio in 2005, a company that features more $1 million-plus properties than any other luxury real estate organisation. Under his leadership, Luxury Portfolio has become the fastest-growing luxury property network, with member companies representing the top independent names in luxury real estate on a global basis.
Peter Ricci
Wednesday 27 May1.15pm – 2.30pm
Blogging, Social Media and the Real Estate Agent
Blogging and social networking is blossoming, every week there seems to be something we simply MUST be involved in. How do we determine what is personal and what is for your business? Peter will take you though the online phenomenon that is social networking and show you how you can create a personal brand, research others and most importantly where to invest your energy and time. Topics covered will include why social media should be important to you, the right approach to social media and where do you go?
This will be a non technical session and although it will touch on some popular sites, the primary focus will be on how you and your organisation can effectively and authentically engage in the social media world for social and search engine optimisation benefits.
Peter Ricci is the Director of Agentpoint.com.au, Business2.com.au, Ginga.com.au and ZooProperty.com and has been involved in designing and developing real estate systems and websites since 1997. In July 2001 Peter founded Business2.com.au to help real estate agents better understand the power of the Internet and the real estate landscape in Australia and New Zealand. Since then he has penned over 400 articles on a variety of subjects in the real estate technology industry. Business2.com.au is now the leading real estate technology site in Australasia with regular contributions from Domain, REA, Google and directly from the industry itself including real estate agents.
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