Jonar Nader
How to Lose Friends and Infuriate Competitors

Wednesday 27 May
9.10am – 10.10am

Many organisations are desperately trying to find ways to cut costs in order to survive. However, Jonar says that cost-cutting is simplistic and dangerous. He points out that clever organisations will be those who can find innovative ways to not only change their customers more, but have their customers pay the money with pleasure! They must be able to review client relationships; reduce wastage; and improve quality – all within the constraints of a global economic downturn. No doubt many organisations will suffer. The big question is what are the survivors doing? What are the secrets that they deploy to stay ahead? Amidst sad business failures, we will see exceptional performers. What are the ingredients that will separate the winners form the losers?

In the future, what will be more important that the bottom line? Of all your assets, which will be the most important one for survival in the modern world? Furthermore, which of your assets will be the most valuable? What is the nature of the glue that binds customers to us? How can solid relationships be built? Having worked with small and large organisations, including IBM, Jonar will explain why many miss the mark when it comes to delivering excellent customer service and value for money. In this presentation, Jonar will outline the world’s most powerful business weapon and share the secrets to market supremacy.

Jonar fired his first pistol at the age of six. He experienced the kickback of a double-barrel shotgun at seven. By ten, he was handling machine-guns that stood taller than himself. He has lived in the thick of a bloody battle on the streets of Beirut where he tasted war and all its horrors – bodies in the street; cities alight; snipers at every turn; food and fuel shortages; panic and looting; funerals for bosom buddies; and the sight of battered young men who were rescued from torture chambers. Jonar was fast-tracked into adulthood.

With over 25 years experience in sales, marketing and technology, today Jonar is an author, journalist, lecturer, philosopher, futurist, consultant and a corporate and social warrior. He urges people to say what needs to be said, fight for what needs to be won, and do what must be done, even if they have to lose friends and infuriate people.

Jonar is the author of How to Lose Friends and Infuriate People (now in its Fourth Edition), How to Lose Friends and Infuriate Lovers, How to Lose Friends and Infuriate Your Boss, How to Lose Friends and Infuriate Thinkers, and the novel called Z.

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